Jennifer Forester

Business Name: J Forester Consulting
Services Offered: LinkedIn Training for individuals and groups in professional services; Business Development Coach for B2B lawyers.
Business Category: Marketing Consultant, LinkedIn Consultant & Trainer

Contact Information
Mailing Address: 
5170 Golden Foothill Parkway, El Dorado Hills, CA 95762

Social Media:

Industry Sectors Served

  • Professional Services, Law Firms


What led you to do the work you do?  I entered the world of law firms and legal marketing in 1996. Prior to launching my consultancy in 2017, I spent a decade+ inside large law firm business development departments. I now use my “lawyer whispering” superpowers to help attorneys avoid random acts of marketing. As a business development coach and trainer, I encourage clients to lean into their strengths, tune in to their calling, and build a practice with clients they love.

Describe your ideal client: I’m at my best when partnered with lawyers at any level who want (choose) to improve their performance in business and brand development. From seasoned sellers to emerging rainmakers, I help advisors rethink relationship building and refine business pursuit. I’m hired by individuals or firms who need business development training/coaching programs plus ongoing accountability. I also provide one-off trainings and talks for business retreats, affinity groups, and other professional development needs.

As a LinkedIn enthusiast, I’m passionate about helping others embrace the platform for relationship building, thought leadership, and personal branding. Your virtual persona is your new power suit. In that spirit, I advise clients on virtual presenting and presence to become more confident and dynamic over video. I also offer LinkedIn coaching to help advisors reboot a strategic presence on the platform.

What’s the best way for colleagues to refer prospective clients to you?  For starters, I love to connect with others on LinkedIn. Generally, an email introduction is a great way to get the conversation started.

How does a typical engagement begin?  It’s helpful to meet in-person or via video chat to determine if I am a good fit for a client’s personality, strengths, and goals. I’ll take some time to describe my hybrid coaching style, explain the onboarding process, and discuss my methods for holding coachees accountable to their desired outcomes. One of my mantras is Always. Be. Curious. And so, I do a lot of listening and ask What’s your story?

What services might a typical engagement include?  Business Development (Sales) Training and Coaching Programs for Groups & Individuals; Lateral Integration Coaching; Associate/NextGen Leader Development Programs; Firm Retreats, including Training, Presentations, Planning and Logistics

What do you enjoy doing most when you’re not serving your clients? Between and beyond my consulting practice, I’m a volunteer newsletter editor and social media manager for three second-hand shops that serve as the retail fundraising arm of WEAVE, the primary provider of crisis intervention services for survivors of domestic violence and sexual assault in Sacramento County. (@weave_fashion on IG). My husband is a divorce mediator ( and together we are raising two Boxer dogs.

What might you be doing if you hadn’t pursued this career? Possibly a girl’s sports coach (volleyball or basketball). My connection to performance coaching was seeded in my positive experiences with athletic coaches as a teenager.